The New York Times on Sofia: One of the city’s best-kept secrets is its homegrown shopping scene

Sofia at night

“Sofia at night” by Alexander Sandev

Hey everyone! It’s Monday and as promised, here are our latest finds for the “Spotted!- All About Bulgaria” series, where we highlight interesting articles and tidbits about Bulgaria and share them with you. As always, if you would like us to include a great find of yours in our weekly roundups, please don’t hesitate to contact us via the Contact Me page of this blog. We will be happy to help spread the word. 🙂

And now for the 3 gems that we dug up this week and the culprits for the huge smiles on our faces.

1) 36 Hours in Sofia, Bulgaria on the Travel Section of The New York Times – Published a little over an year ago, this oldy but goody New York Times write up, serves a detailed hour by hour guide on how to get the most out of Sofia on a time crunch. The article is full with numerous clubs, restaurants and markets recommendations along with up to date information on where to find them and how to contact them. Pay special attention to the MADE IN BULGARIA section where you will find some great ideas for authentic souvenirs to bring back home with  you. After all “One of the city’s best-kept secrets is its homegrown shopping scene.”The New York Times 

WARNING: The following article WILL make you smile & could be addicting. PLEASE READ WITH CAUTION! 😉

2) Veliko Tarnovo, Bulgaria – Where My Worst Travel Fear Was Realized on – By now you have probably noticed that we absolutely love and enjoy reading Jen’s adventures throughout Bulgaria. They are candid, entertaining and quite useful for anyone who would like to visit Bulgaria but has certain reservations/trepidation and simply wants to hear from someone else who has done it before. If that is you, then this article comes highly recommended, as it will help you put to bed one of the worst travel fears that we all have…….well at least it is before we actually travel!

3) I Heart My City: Ana’s Sofia on Intelligent Travel by National Geographic – This light and breezy article on Sofia written by a true local, is an excellent starting point for anyone who would like to experience a more local side of the Bulgarian capital. It offers insight on what locals do and say, where they eat and drink and of course how they prefer to spend their free time. If you are up for a more authentic experience and are willing to dig deeper into the cultural Bulgarian matrix, then start here and work your way to unforgettable memories and why not even a lifelong friendship.

Happy Monday and stay inspired!


P.S. Crave more? Our Resources on Bulgaria page is updated regularly & features lots of interesting & useful reads. Check it out! ;)


Gift Corner – FOR HER

Beads “I Love You” Bulgarian Love Letter from Bulgaria – Pandora Charm & Bracelet Compatible



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